Digital marketing is a way of modernizing marketing. They use digital channels to promote products and services. It includes a wide range of activities such as search engine optimization (SEO), social media marketing (SMM), pay-per-click (PPC) advertising, email marketing, and content marketing.

Digital marketing is a powerful tool that helps businesses reach larger audiences, generate leads, and increase sales. It is a more profitable way of marketing than traditional marketing methods like print and television advertisements.